High-energy doers who'd rather chase the crowd than wait for it — kitchen on wheels, rent on your terms.
Why now
Street food is going premium-hygienic; offices, events and night spots want quality food that comes to them.
From people who did it
3 real founders
What founders went through.
People who opened a food truck or something close to it. One at a time — what they’d tell you first, then what worked and what didn’t.
Story 1 of 3Franchise outlet
“Consider starting a food business with a unique and healthy product like momos, as it has high demand and low guilt for consumers.
— A momos owner in Chennai · before this: Engineering student, private two-wheeler company manager
Started with
₹6 L
Sales / month
₹12 L
Profit / month
₹1 L
What worked
Original Tibetan taste, world-class SOPs, consistent taste across all outlets, healthy steamed momos, less than 1% wastage, 6-month shelf life without preservatives,…
What went wrong
Initially underestimated the potential of Tier 2 cities for franchise expansion.
What they’d tell you
Look for franchise opportunities that offer strong brand support and a proven business model.
What worked
Original Tibetan taste, world-class SOPs, consistent taste across all outlets, healthy steamed momos, less than 1% wastage, 6-month shelf life without preservatives, German technology for product preservation, strong brand support, high customer footfall in food streets.
What went wrong
Initially underestimated the potential of Tier 2 cities for franchise expansion.
Lesson
Tier 2 cities have phenomenal response for franchises, and the taste is the key factor for repeat customers and quick return on investment.
Their advice
Consider starting a food business with a unique and healthy product like momos, as it has high demand and low guilt for consumers.
Look for franchise opportunities that offer strong brand support and a proven business model.
Story 2 of 3Franchise outlet
“Consider starting a food business with a simple, attractive, and diverse menu that requires low investment and is easy to run.
— A momos and fast food owner in Chennai
Started with
₹4.5 L
What worked
Affordable pricing, wide variety of menu, low investment for franchise, no royalty fees, strong supply chain, easy preparation, good location selection.
What went wrong
Limited menu variety in other momo-only franchises.
What they’d tell you
Look for franchise opportunities that offer a wide variety of popular dishes to cater to different tastes and ensure repeat customers.
What worked
Affordable pricing, wide variety of menu, low investment for franchise, no royalty fees, strong supply chain, easy preparation, good location selection.
What went wrong
Limited menu variety in other momo-only franchises.
Lesson
Offering a wide variety of menu items beyond a single core product (like momos) is crucial for customer retention and business growth in the food industry. Keeping franchise investment low and avoiding royalty fees attracts more franchisees. Providing comprehensive support including equipment, branding, digital promotion, and training for easy preparation is key to successful franchise operations.
Their advice
Consider starting a food business with a simple, attractive, and diverse menu that requires low investment and is easy to run.
Look for franchise opportunities that offer a wide variety of popular dishes to cater to different tastes and ensure repeat customers.
Story 3 of 3Franchise outlet
“Choose a business location with high foot traffic and visibility.
— A momos owner in Thanjavur
Sales / month
₹1.5 L
Profit / month
₹50K
What worked
Good location in a crowded area, effective marketing and advertising, maintaining customer satisfaction by providing what they ask for, quick service, and consistent…
What they’d tell you
Focus on effective marketing and advertising to promote the business.
What worked
Good location in a crowded area, effective marketing and advertising, maintaining customer satisfaction by providing what they ask for, quick service, and consistent taste and quality.
Lesson
A simple SOP (Standard Operating Procedure) with minimal inventory and manpower can lead to a successful business. Maintaining consistent taste and quality, along with quick service, is crucial for customer satisfaction and repeat business.
Their advice
Choose a business location with high foot traffic and visibility.
Focus on effective marketing and advertising to promote the business.
Self-reported by founders in business-channel interviews, summarised and anonymised by us — not audited. 3 of 3 run franchise outlets, whose numbers tend to be told optimistically.
